Sharing your truth. Finding connection. ✨ A nationwide campaign celebrating authentic Australian voices. #MyFaceMyStory #DermalogicaAUS
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The photograph captures a split-screen effect. On the left side, we see an intimate interview setting. The subject is an Australian woman in her late twenties, with sun-kissed skin and intelligent eyes that hold both excitement and vulnerability. She's seated in a modern, minimalist studio with soft, diffused lighting – think Scandinavian design meets high-end photography studio. A gentle glow highlights her features as she speaks earnestly into a microphone. Behind her, out of focus, we see the Dermalogica Australia logo subtly incorporated into the decor - a single potted plant with a branded tag. The feeling is one of trust and openness; she’s sharing a personal story. On the right side of the screen, the image transitions to a vibrant montage representing her online presence. This isn't a literal representation but rather an artistic interpretation. We see fragmented glimpses – a blurred phone screen displaying a 'click' notification, a snippet of text reading 'MyFaceMyStory,' and a swirling visual effect suggesting a nationwide campaign. A close-up of a hand clicking on a 'free' link is visible, hinting at accessibility and inclusivity. Superimposed over these fragments are subtle animated particles that resemble skin cells – a nod to Dermalogica’s focus on skincare. A tiny, stylized map of Australia appears fleetingly as if highlighting the campaign's reach. The lighting here is brighter and more dynamic, reflecting the energy of social media. The overall mood is optimistic and empowering. The split-screen symbolizes the connection between personal narratives and digital platforms – how authentic stories can resonate with a nationwide audience. The color palette leans towards warm earth tones (representing Australia), contrasted with pops of teal and coral that are signature Dermalogica colors. There's a sense of movement and immediacy, but also a grounding in genuine human emotion. The portrait is impactful, showcasing an influential Australian woman sharing her journey – a 'full' story, broken into digestible parts, to inspire others. The background subtly features the tagline: ‘Feel Super.’