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When a brilliant friend observed that #Prada DNA must be capable of generating new life, Prada Labs set out to verify the claim. The outcome was an entirely new species: #Pradamalia.
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Pradamalia, a collaboration with @2x4i
The reengineering of #PradaLineaRossa includes that of the iconic red latex emblem. Applied underneath a fabric window and heat-sealed in a completely new process, the new insignia underscores the ethos of the line by drawing on its heritag
Materials distinguish #PradaLineaRossa, including body temperature regulating nanotech fabrics; graphite-derived graphene; a new generation of padding composed of graphene and recycled polyester; Goretex Pro water-repellent microfiber; Prim
For the launch of #PradaLineaRossa, the classic #Prada Tela Tecnica has been made even more anti-wind and waterproof, yet breathable.
Available now via link in bio.
The new #PradaLineaRossa fuses high fashion with high performance. Outerwear, footwear, and specially conceived pieces geared to the demands of winter sports are available now via link in bio.
Tied intrinsically to the fundamental identity of #Prada, #PradaLineaRossa first launched in 1997. The new incarnation’s garments are devoid of stitching in their entirety, assembled by advanced methods of internal heat-sealing.
Avail
#PradaLineaRossa: an evolved, reactive technical collection keyed to the ideology of the 21st century.
Available now via link in bio.
“Breaking Points:” @documentjournal spotlights five extraordinary people whose work is transporting us from untenable presents to unimagined futures.⠀
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Featuring #JoseAntonioVargas on immigration, #MarionNestle on foo
"In a system that demands simplicity, Miuccia Prada offers complexity without apology".
#MiucciaPrada, interviewed by @nickvogelsonand photographed by @willyvanderperrefor the #FW18 issue of @documentjournal. 
Link in bio.
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