Don’t just play it. Own it.
Congratulations to the 2019 @nba All-Star MVP @easymoneysniper.
Own the weekend. Own the game.

Join us in Charlotte at Owners HQ at the Mint Museum Uptown from 2.14 to 2.17. NikePlus members get first access to the latest drops, personalization, trialing and more, only during 2019 NBA All-Star Weeken
To every player who is determined to leave their mark, this game is yours.
Own it.
Designer @keithxtaylor saw a need to unite the creative community in Brooklyn. Starting @we.are.inspo with his friends, he’s helping give local artists of color a space to collaborate, connect and inspire one another. His goal is to pa
Newark’s own @islandboy.khi & @island11boy.muh put effort into everything they do, on and off the court. These young men adopted a crosstown elementary school and worked to bring sport and mentorship to these kids. Defining their paths
Like @easymoneysniper, basketball helped @___kp1 quiet the noise around him. Growing up in Inglewood, he found his voice by starting a foundation called Learn Develop & Grow to help underserved kids participate in youth sports, beginning in
Captains are set.
@kingjames and @giannis_an34 are ready to lead the court's best in the 2019 NBA All-Star Game.
Shop the official game jersey now in our bio link. #NBAAllStar #NikeBasketball #Nike#NBAAllStar #NikeBasketball
Inspired by his hero @kingjames, Chicago native @mckinleynelson_ is making a difference in his community. Founder of @projectswishchicago, he’s using sport to create an equal future for youth inside and outside the classroom.
Powered up.
This roster is ready to change basketball from the ground up. Learn how Nike Adapt BB is helping them become the future of the game in our story. Link in bio.
Available February 17. #nikeadapt #nikebasketball ##nikeadapt #nikebasketball
Taking over all courts 🔵🔵 #nikeadapt
Nike Adapt BB arrives February 17. Get notified in our bio link. @kuz @swipathefox @frank_ntilikina #nikebasketball #nike#nikeadapt #nikebasketball
Welcome to the future.
@jaytatum0 debuted @nike’s first power-lacing basketball shoe.
The Nike Adapt BB arrives February 17. Get notified in our bio link. #nikeadapt #nikebasketball #nike#nikeadapt #nikebasketball
Power laces for the perfect fit.
Introducing Nike Adapt BB, designed with electro adaptive reactive lacing that automatically locks you in at the press of a button.
Pre-order now for a limited time only on in the
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